About Impulsive Group

The Impulsive Group®, helmed by legendary real estate pioneer, Hank Freid, is a prestigious New York based lifestyle hospitality company that builds, owns, and operates luxurious boutique hotels as well as sophisticated budget friendly hotels throughout Manhattan. The company’s portfolio includes The Sanctuary Hotel, The Ameritania Hotel, The Marrakech Hotel, The Broadway Hotel, The Royal Park Hotel, Haven Rooftop, Tender Restaurant, Tender Lounge, Sushi by Bou, Handies by Bou, residential/commercial properties, and the elegant yacht charter company, Impulsive Charters®.

Each Impulsive Property is handcrafted to fit the needs, the lifestyle, the mood, and the trends of a specific neighborhood.  With this unique approach to hospitality, the Impulsive Group® is in a class all its own. Each hotel offers guests a unique experience – whether travelers want to be transported to the exotic and sultry world of Marrakech at the Marrakech Hotel, or to the serene and pleasurable oasis of a Sanctuary in Times Square, the company offers something for everyone. Although their style and budget vary, all of the properties hold the same award-winning standard of excellence in management, personal service, and value.

We have carefully hand selected the phenomenal locations of each of our New York City and Miami properties, offering guests unparalleled convenience to some of New York City’s and Miami’s most sought-after attractions.  We invite you to experience our award winning hospitality and properties.